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SEO has never been so important, with more and more businesses utilising it in order to rank well on search engine results pages and improve their sales or brand awareness. Not only does the right SEO campaign in Birmingham help you to rank well, but it also helps you to achieve tangible results and increase your overall visibility online.
Making yourself stand out amongst this bustling economic activity can feel like an impossible task, let alone the idea of fighting for online visibility alongside that. Employing an SEO agency in Birmingham can make this competition feel far less daunting. If putting yourself on the map is your goal, then starting a campaign for SEO in Birmingham is for you.
At Red Cow Media, our team is dedicated to helping you to drive your business forward by drawing on a wealth of experience from our clients as a leading SEO agency in Birmingham. Whatever the nature of your business, whether you are at the heart of the Colmore business district or further afield – our team have built a reputation for providing some of the most successful SEO Birmingham has to offer. We provide real results that reveal actionable business insights through our thorough reporting and expert implementation.
Our success – both on behalf of clients and for ourselves – stems from a steadfast ethos; honesty, transparency and an analytical approach. We focus on delivering tangible results which help to drive your business forward. From fashion clients to accountants, we are trusted to deliver real results which has gained our team a reputation for some of the most successful SEO Birmingham businesses have experienced.
Investing in SEO for your business in Birmingham will help to improve your visibility online. At Red Cow Media, we take a different approach to most agencies. Rather than spending the majority of our time reporting on how a website is performing, we create strategies using actionable insights that will generate real results that will make you money. We have a strong focus on return on investment, as bringing traffic to a website is not valuable if they aren’t going to convert into enquiries or sales.
Something we highlight to every potential client interested in our SEO in Birmingham is that this is a long term investment. You need to be patient in order to see real and tangible results, as it can take 3-6 months for optimisations to become effective and for rankings to stabilise. Yet, we make sure that the results of our campaign align with the goals of your business, resulting in long term success and growth.
As an SEO agency in Birmingham, we are very open and honest about what will be best for your business and whether we are the right fit. We can discuss SEO, as well as our other in house services including PPC, Paid Social and Retargeting, to make sure that your long term and short term goals can be achieved. Rather than short-term improvements, we are focused on the long term development of your business.
Alongside our campaigns for SEO in Birmingham, we also offer a range of other digital marketing services including Paid Search, Retargeting and Social Media, so the right package can be created to achieve the goals you have for your business. Having these services all under one roof is extremely beneficial in order to make sure they work seamlessly with one another.
Having relevant, engaging and informative content on your website is key when it comes to SEO. Anyone can write content, but not everyone can create well-optimised, effective content that is well suited to your business. In order to do this, we begin our SEO Birmingham campaigns by completing detailed keyword research to make sure that the keywords we optimise content with are closely aligned to the services you offer rather than solely focusing on the keywords with the most searches. This is what brings qualified traffic to the website, rather than just anyone. Our in-house team of content specialists find the perfect balance between ensuring a page is well-optimised for search engines to improve ranking, whilst also providing true value to users. We want to bring qualified users to your website, as well as making sure they have trust in the brand as a result of the content they see.
One of the first steps in our SEO campaigns in Birmingham is to complete an audit. This will help to identify how the website is currently performing, what is missing and what needs to be done to improve it. Your business may have had SEO in Birmingham before, or none at all, so a detailed audit is essential in order to establish how we will move forward to reach the goals of your business. We cover everything from current keyword rankings and content to technical SEO elements and structure. Completing an audit is the first step in creating an effective strategy that will get results.
Another element of SEO in Birmingham that plays a significant role in ranking is schema, also known as structured data. The implementation of schema markup on a website enables “Rich Snippets” to be shown to users on Google’s search engine results pages, meaning that they are given useful pieces of information that are drawn from the website to encourage users to click through to your website rather than the competitors. This might be a star rating for example, and if this is shown in association with your website, it acts as an indicator of the trust that might encourage a user to choose your business over another. Many agencies implement the same schema markup on every page of the website rather than at an individual page level. However, we take the time to create optimised code to maximise the potential of your website.
Alongside our campaigns for SEO in Birmingham, we also offer a range of other digital marketing services including Paid Search, Retargeting and Social Media, so the right package can be created to achieve the goals you have for your business. Having these services all under one roof is extremely beneficial in order to make sure they work seamlessly with one another.
Expore our full range of services or get in touch to find out more!
SEO, which stands for search engine optimisation, consists of combining a range of different practices in order to improve the visibility of a website on search engine results pages. In order to achieve this, there are multiple elements that need to be carefully balanced.
Firstly, content is essential in a good SEO strategy. The quality of content on your website can have a significant impact on how well it ranks, as well as how high the conversion rate is. So, when we begin a campaign for SEO in Birmingham, we will look at the content on a website and how it can be optimised. Usually this will involve expanding on the content already on the page, optimising it with relevant keyword targets, creating and updating news or blog sections on a website and continually looking at how content can be more engaging for changing audiences. Under this category we also have the creation and optimisation of meta titles and meta descriptions, which are used in order to offer a snippet of relevant information to users on the search engine results pages, as well as being an opportunity for further optimisation.
Next we have keywords, which are a central part of any campaign for SEO in Birmingham. At the beginning of a campaign, extensive keyword research is completed in order to establish relevant keywords for each page on the website that will be optimised. A combination of relevance and search volume is considered in order to make the right selection. Simply choosing a phrase with a high search volume is not effective if it isn’t highly relevant to the product or service being sold on the website. Competition also needs to be considered, as choosing a high search volume keyword for a brand new website at the beginning of a campaign will make it extremely difficult to compete with more established websites in ranking for that keyword.
Another aspect of our campaigns for SEO in Birmingham is building backlinks. Building a strong backlink profile is one of the hardest things to get right, but when you do, your website will massively reap the benefits. Link building involves outreach to high quality and relevant blogs, to build a link from their website to the clients website, thus passing on authority. There is a rigorous process used in our SEO Birmingham campaigns to judge the quality of a link, including authority metrics, the topic, the relevance of the website and multiple other factors to create a natural link profile.
Although there are many other components to a white label campaign for SEO in Birmingham, which can be discussed in more detail during a meeting with one of our directors, these are the core components that will make up the majority of the campaign.
In addition to the services mentioned above, technical SEO is another key element to a campaign. In order for SEO in Birmingham to be successful, it is important that the website itself is optimised in a way that is effective for both users and also Google’s algorithms. This includes making sure that search engine bots are able to index both your mobile and desktop website effectively.
Whilst technical SEO is complex, a few of the core components include making sure that the website is fast, that it can be interacted with easily, that the website is stable enough, as well as many other elements regarding the back end of the website. We can identify any weaknesses in the initial audit which can then be improved throughout the course of the campaign for SEO in Birmingham.
As a rule of thumb, it will take between 3 and 6 months to start to see results from an SEO campaign, or even up to a year in some circumstances. This is something we are very honest about with clients before they begin their campaign for SEO in Birmingham, as it does require long term thinking. Increased rankings don’t happen overnight, especially if a website is new or has very low authority. It also takes time to catch up to competitors who may have already been running an SEO campaign in Birmingham for months, if not years.
So, being aware that SEO takes time is essential. However, once you do begin an SEO campaign in Birmingham, it is a fantastic long term strategy that can continue to be built on to establish long term success and a great return on investment.
As well as SEO in Birmingham, we also offer a range of other digital marketing services, to provide an entire digital marketing strategy under one roof.
Paid search is one of the services we offer alongside our campaigns for SEO in Birmingham, which refers to generating traffic to a website through paid advertisements on search engine results pages. PPC, Google Shopping and Display Marketing are all underneath the broader paid search umbrella. Paid search can be a very effective component in a digital strategy and the best options for your business can be discussed during an initial proposal.
Social media, both organic and paid, is another service that we offer. We all know that social media is an integral part of any digital strategy, however without the right guidance, it can be easy to get lost in an extremely saturated market. When used strategically, social media is an extremely valuable tool that can increase sales, improve brand awareness or both, depending on the goals of the campaign. The needs of your business, target audience and overall aims will all be considered in order to create the best results and return on investment.
Another option is retargeting, which is a fantastic way to encourage customers to return to your website after initially viewing your products or services. A huge amount of users won’t make an inquiry or purchase the first time they visit a website, so retargeting, also known as remarketing, helps to remind users about your business and may encourage them to make a purchase. We have vast amounts of experience in retargeting and this service works especially well when combined with a campaign for SEO in Birmingham.
To find out more information, please contact us through our online form or feel free to give us a call.
