Meet The Team

Kelly White

Kelly White

Managing Director

Kelly started Red Cow Media based on her vision of what a search agency should be like. Tired of working in agencies where clients are an afterthought, and where campaigns are generic instead of aligned with business objectives, she set out to revolutionise the way Search Marketing is thought of and highlight it as a genuine marketing channel capable of generating an impressive ROI. Kelly comes from a search marketing background working in senior positions both agency-side and in-house for global companies. She has worked on international campaigns in various countries and languages across the full remit of search marketing services, including organic search (SEO), paid search, display advertising, social media and retargeting.

  • When not working, you’re most likely to find her at:Not working? What's that?
  • Most visited website:Instagram
  • Favourite spot in Manchester:Firefly
  • Favourite TV series:The Big Bang Theory or Friends
  • Favourite Movie:7 Pounds (and most Disney films)
  • Nickname:Kel
Matthew McCarthy

Matthew McCarthy

Commercial Director

Matt has been running the commercial aspects of Red Cow since our first year of business and is the brains behind our business development and finance functions. He brings a wealth of experience from previous sales and recruitment positions working with some of the worlds biggest and most cutting edge brands, particularly within video games, including Microsoft, Sony and Eidos, as well as having an excellent working knowledge of business principles.

  • When not working, you're most likely to find him at:The gym
  • Most visited website:Fashion Beans or BBC Sport
  • Favourite spot in Manchester:The Alchemist Spinningfields
  • Favourite TV series:Fresh Prince of Bel Air
  • Favourite Movie:Layer Cake
  • Nickname:JLS
Stephen McCance

Stephen McCance

Operations Director

Stephen has over 10 years of experience in search marketing. He specialises in combined campaigns running across multiple channels from organic SEO to PPC, Retargeting and Paid Social Media advertising. The primary focus is always on return on investment for clients, whether working with a small or large budgets. A particular are of interest for Stephen is eCommerce, working with a range of national/international clients, especially within the fashion sector.

  • When not working, you're most likely to find him at:A Sports Bar
  • Most visited website:BBC Sport
  • Favourite spot in Manchester:The Etihad Stadium
  • Favourite TV series:Billions or Entourage
  • Favourite Film:American Psycho
  • Nickname:Chips

Chloe Humphreys

SEO Executive

Chloe previously completed an internship with us as part of her degree whilst at University and impressed greatly during that time. With great content writing skill and experience in Social Media she makes the perfect Digital Marketing Executive.

  • When not working, you're most likely to find her:Eating Hummus
  • Most visited website:Mob Kitchen
  • Favourite spot in Manchester:Rudys Pizza: Rudy's Neapolitan Pizza
  • Favourite TV series:Jane The Virgin
  • Favourite Movie:The Blind Side
  • Nickname:Toast

Lucia Kolenčíková

Senior Paid Social Executive

Lucia joined Red Cow with a large amount of Paid Social Media advertising experience. She has worked extensively on international campaigns on Facebook and Instagram in particular, across a variety of different sectors. To compliment this, also has experience in graphic design and video editing.

  • When not working, you're most likely to find her at:In bed
  • Most visited website:Facebook
  • Favourite spot in Manchester:Mackie Mayor
  • Favourite TV series:Friends
  • Favourite Film:Harry Potter
  • Nickname:Sia
Fiona Butterick

Fiona Butterick

Senior PPC Executive

Fiona joined us directly from Google with a wealth of experience in paid search, particularly PPC, focusing heavily on data driven results and return on investment. With plenty of experience managing 8-figure budgets for international clients, no campaign is too big or complex.

  • When not working, you're most likely to find her at:A bar
  • Most visited website:Instagram
  • Favourite spot in Manchester:Albert Schloss or Rosso
  • Favourite TV series:Great British Bake Off
  • Favourite Movie:Romeo & Juliet
  • Nickname:Fee
Phil Ditchfield

Phil Ditchfield

Digital Marketing Manager

Phil joined the Red Cow Media team over 3 years ago and has worked his way up from Junior SEO Executive to SEO Manager. He has excellent all-round SEO knowledge and has always tended to specialise in e-commerce clients, working on paid social media accounts as well as SEO campaigns.

  • When not working, you're most likely to find him at:The Cinema
  • Most visited website:IMDb
  • Favourite spot in Manchester:Schofield's
  • Favourite TV series:Mad Men
  • Favourite Movie:The Dark Knight
  • Nickname:Jammy

Jordan Barrett

SEO Executive

Jordan is a highly-motivated person looking to further his career in SEO and joins us with a background in journalism - an attribute ideally suited to a career in SEO with how important content now is.

  • When not working, you’re most likely to find him at:The Pub
  • Most visited website:ASOS
  • Favourite spot in Manchester:Sinclair's Oyster Bar
  • Favourite TV series:This Is England
  • Favourite Film:Inception
  • Nickname:Cabbage

Liam Wellings

SEO Executive

Liam has a great understanding of SEO and joined Red Cow with previous experience working across a large number of clients at a previous agency.

  • When not working, you're most likely to find him at:Restaurants, Bars or Shopping
  • Most visited website:Sky News or YouTube
  • Favourite spot in Manchester:New Islington
  • Favourite TV series:Alienist
  • Favourite Film:Insidious
  • Nickname:Biggs
Olivia Jones

Olivia Jones

SEO Team Leader

Olivia joined us with a strong background in design and the running of social media channels and then started to learn SEO to add to her skillset. After a few years she has now become an expert in the field, mastering content and link building and has moved on to training members of staff.

  • When not working, you're most likely to find her at:The Cinema
  • Most visited website:Instagram
  • Favourite spot in Manchester:Revolucion De Cuba
  • Favourite TV series:Friends
  • Favourite Film:Signs
  • Nickname:Juice
Shelley Nettleford

Shelley Nettleford

Office Manager

Shelley came on board with Red Cow in 2016 and assists as an office manager and administrator.

  • When not working, you’re most likely to find her at:In the kitchen baking
  • Most visited website:Pinterest
  • Favourite spot in Manchester:Tattu
  • Favourite TV series:The Real Housewives
  • Favourite Film:He's Just Not That Into You
  • Nickname:Shells