Retargeting

Statistically, as many as 90% of users don’t complete a purchase or make an enquiry during their first visit to a website.

With such a huge proportion of potential customers lost after their initial visit, it’s no wonder that retargeting is now widely considered to be one of the most effective search marketing channels available. Retargeting, or remarketing, is an excellent way of keeping your brand or business in people’s minds and regaining their attention after they leave your website, resulting in additional sales or enquiries from users who previously didn’t convert.

At Red Cow Media, we not only have a vast amount of experience in retargeting, we are proud to be one of the longest standing agencies in the UK Partner Agency program for our primary retargeting platform, AdRoll. Having been the first UK agency outside of London to be asked to join the program a number of years ago, we have contributed to industry leading retargeting research and attended prominent national speaking events alongside AdRoll to present our unrivalled client results in this field.

Our approach, like all of our services, is individually tailored to suit the needs and goals of each client. Using granular segmentation and a number of tried and tested techniques that have been honed over years of practice, we understand how to maximise results from any retargeting campaign.

Unlike many other channels, retargeting is typically successful across the board, no matter the nature of your website or the industry that you operate in. By advertising to users who have previously shown an interest in your product or service, retargeting by its very nature is considerably more qualified than most other forms of advertising.

As certain minimum traffic levels are necessary to commence retargeting, it’s best used as one component of an overall digital marketing strategy which also considers channels such as SEO or Paid Search to drive new users to your website. In a similar way to the traditional sales funnel, users need to continually enter the top of the funnel, and then remarketing takes care of those who have dropped out somewhere along the line.

As a Red Cow Media retargeting client you could expect a significant return on your investment, with our average client achieving in the region of 16x ROI on an ongoing basis, and numerous campaign based performances exceeding 200x.

• Social media retargeting (Facebook and Instagram)
• General web retargeting
• Dynamic retargeting