Top Halloween Google Trends 2021

Stephen McCance October 29, 2021

Each year, Google shares data about the current top Halloween searches, with the most popular costumes, scary movies and popular Halloween activity locations featuring on the list Although this data is mostly focused on US audiences, it still provides a great insight into current trends that can be used across a multitude of industries and territories. 

When it comes to digital marketing, keeping your finger on the pulse in regards to recent trends in popular culture can greatly improve the connection with your audience and make your business or brand more relatable. With the smell of pumpkin spice in the air, let’s take a look at some of the current Halloween Google trends for 2021 and how this could potentially be used in your marketing strategy.

Google Trends 2021: Most-Searched Halloween Movies 

Horror movies are a must for the Halloween season and with many people still choosing to stay home, movie marathons are on the cards for many this spooky season. On average, “horror movies” gets around 60.5k searches per month on average, but this figure then increases to a scary 110k searches between September and October. According to Google Trends 2021, the most searched Halloween movies in October were: 

• Candyman 
• The Conjuring
• Hellraiser
• The Blair Witch Project
• The Cabin In The Woods

This shows that even though there are upcoming new horror movie cinema releases, the classic movies still remain firm favourites with fans. Brand and business loyalty is hugely important and this is no different when it comes to horror movies!

Google Trends 2021: Top Halloween Costumes

Although Halloween costumes are a very seasonal product, search terms involving Halloween costumes generate a huge number of searches throughout the year, peaking to a massive  1 million searches during the month of September. 

In a year where there have been huge film and TV releases, the Google Trends 2021 findings feature a mixture of old favourites and new characters that have influenced the top Halloween costume search trends. We all know that choosing the right Halloween costume is very important, so here is an insight into the current Halloween costume Google trends 2021. 

Current Trending Halloween Costumes:

• Squid Game
• Money Heist
• Zombie

Trending Couples Costumes:

• Trixie and Timmy Turner
• Bonnie and Clyde
• Mr and Mrs Smith

If you’re still not prepared for Halloween and need to head to the shops to pick up your costume, be sure to make the most of Google’s Google My Business Map feature for your favourite shops, so that you can see a live view of how busy the store is, opening times and how long shoppers usually spend there on average. Last year, searches for Halloween costumes and fancy dress stores peaked on Halloween, doubling from the previous week, so be sure to get your shopping done as soon as possible! 

Google Trends 2021: Halloween Activities 

Pumpkin picking has recently become a huge autumnal and Halloween activity in the UK, with data from Google showing that interest has doubled over the past 4 years. In September 2021, there were almost 250k searches for “pumpkin picking” in the UK and the vast majority of these searches were on mobile devices. 

Searches for “pumpkin picking” Oct 2017 – Sept 2021

Taking a look at similar data on Instagram, over 500k posts were tagged with the hashtag “pumpkin picking”. This shows that search intent carries over into other digital marketing platforms, including social media, and this insight alone can greatly increase the scope to reach new audiences for many brands and businesses. 

How To Use The Halloween Google Trend 2021 Data For Your Business

As a brand or business, you will naturally want to include Halloween within your yearly marketing strategy, and you should! It’s a huge time of year and one where a lot of consumers are willing to spend money on good experiences, attractions and items. 

We know that Halloween is a period of the year with high search and user intent, so integrating this into your marketing strategy can only bring you and your customer rewards. Whether it’s through well-optimised seasonal blog posts, themed social media posts or even offering a small discount, there are many ways you can make the most of the heightened interest. 

If you’re currently experiencing scary ranking fluctuations, frightening ROAS or feel like you’re trying to raise the dead when it comes to your website’s traffic figures, contact Red Cow Media today! We’ll leave you with our favourite Halloween SEO joke: Where do you hide a dead body? On the second page of Google! Happy Halloween!