TikTok Ads Agency

Are you considering TikTok Ads? Red Cow Media might just be the agency for you! We’ve been working on TikTok advertising since it became available to agencies in the UK, with some of our clients finding it an excellent advertising opportunity away from the more widely used social media advertising platforms. Read more about TikTok ads and see if they could be right for your business, or get in touch to discuss.

Why use TikTok Ads?

TikTok has enjoyed a huge rise in popularity over the last couple of years, and now enjoys a vast user base, particularly amongst “Generation Z” users. Originally released in China in 2016, the platform’s rapid traction and mass user uptake prompted its developers to launch the video sharing platform into the international market in 2017. Since then, it has taken the world (and the agency sphere) by storm with it’s short-form content format lending itself extremely well to catchy viral trends. With videos on TikTok typically ranging from 5 to 60 seconds in length, it offers brands a prime opportunity to capture the attention of prospective customers in an engaging way with creative and eye catching content, both organically and, more recently, via TikTok Ads.

Since TikTok ads were launched in the UK, we have found them particularly successful at picking up additional user traffic at the top of the funnel. The levels of reach and engagement on TikTok ads currently make it a more cost effective advertising alternative to the more widely used (and more saturated) Facebook and Instagram advertising. When used correctly as part of a full digital marketing strategy, TikTok advertising can be hugely successful and generate extremely positive ROAS (Return On Ad Spend). There are, however, particular nuances that are specific to TikTok Ads, and so if you’re considering advertising on TikTok it’s crucial to engage with a specialist TikTok Ads agency who can help you get the most out of this emerging channel.

TikTok Ads Statistics

  • TikTok is expected to surpass 1 billion active users by the end of 2021.
  • TikTok generated an estimated £1.4billion revenue in 2020, which was a 457% increase year on year.
  • TikTok was the most popular app in 2019 and 2020, and was downloaded 850 million times in 2020 alone.
  • The user demographics of TikTok are 59% female and 39% male. 28% of users are under 18, 35% are 19-29 and 18% are 30-39, making it an ideal platform for advertising to a younger demographic.
  • TikTok is used by 18% of all global internet users aged between 16 and 64.
  • 14% of marketers plan to increase their TikTok spend in 2021.

TikTok Ads FAQs

  • Why do I need a TikTok Ads agency?
  • Whilst social media advertising platforms are easy to use and to set up yourself, the nuances of each platform are such that you may not be able to get the most out of them in comparison to the results that you could get when using an agency. An agency specialising in TikTok Ads will be familiar with what does and doesn’t work in real time, and will be spending a considerable amount of time in testing and optimising across a number of different campaigns. In short, when you engage an agency to manage your TikTok Ads, you’re effectively buying into their experience and overall expertise with the TikTok platform, which can be invaluable in getting the best results for your advertising budget.

  • Are TikTok Ads right for my business?
  • TikTok ads are not necessarily suitable for everyone, and it can be difficult to determine whether or not advertising on TikTok could be beneficial to your particular business. With it still being a fairly new platform in comparison to other, more established social media channels, the advertising on TikTok tends to lend itself best to brands who are looking to increase brand awareness and exposure. TikTok ads are also great for those who are targeting a younger demographic, and is almost solely successful for businesses that are based online/ecommerce.

  • Are TikTok Ads better than Facebook and Instagram Ads?
  • The platforms that are best for you to advertise on will depend on a number of factors including your business goals, target audience, products or services, and available budget. There may be some benefits of TikTok Ads over other platforms like Facebook and Instagram. The user demographics, targeting, and the way in which users interact with the platform are all different on TikTok. The cost per impression on TikTok Ads is currently also cheaper across most industries as it is still an up and coming platform in terms of advertising capabilities, so competition for the ad space is lesser than other, more widely used platforms. All of these things may be beneficial, or they may mean that you should steer clear of TikTok altogether. There are also drawbacks to consider, such as the conversion rate of TikTok ads being lower than on Facebook and Instagram on average – again, this is likely down to the advertising being newer and potentially less trusted by users in terms of purchasing behaviour. Ultimately, it’s best to get a TikTok Ads agency involved to assist with determining whether your business is likely to benefit from TikTok ads, as agencies have experience in a range of industries and with many different products etc that you can lean on in determining what is likely to work best.

  • Is there a minimum spend for TikTok Ads?
  • Yes, unlike most other social media platforms where you’re able to run paid social media ads, TikTok does currently have a minimum spend for advertisers in the UK. The minimum spend into the TikTok ads platform is currently £600 per month. Anyone considering running ads on TikTok will, therefore, need to consider whether this minimum budget requirement comes into their budget range.